Travel Smart
Role: UI / UX Designer
Tools: Adobe Creative Suite, Figma
Travel Smart is a conceptual mobile trip-planning app designed to bring the scattered pieces of travel planning into one clear, easy-to-navigate experience.
The challenge was to make it simple for travellers to move between different stages of a trip—from reviewing flights and reservations, to managing an itinerary, booking accommodations, and discovering activities—without losing context or feeling overwhelmed by information.
I focused on creating a cohesive experience that prioritized clarity, organization, and quick access to important trip information, while making it easy for users to explore and build out their plans as their trip evolves.
I began by reviewing existing trip-planning and travel apps to understand common patterns, identify opportunities for improvement, and consider the needs of the target user. From there, I mapped the core user flows and prioritized the features and information needed to support planning at each stage of the travel experience.
The goal was to create an experience that felt simple and intuitive without sacrificing functionality, giving users quick access to the information they need while keeping the overall planning process easy to navigate.
Testing the Divider
To support a cohesive experience across the product, I developed a reusable UI style guide that established the visual and interaction standards for the application. Beyond defining typography, colour, iconography, and components, it created a shared foundation for applying the design consistently across different screens and user flows.
I built an interactive prototype in Figma to test the key flows and screen interactions. This allowed me to evaluate the experience from the user’s perspective, identify points of friction, and refine the flow where needed before moving into the final UI.
High Fidelity Mockups
